Message from the President
Dear HKICC Friends,
The most important event of the year for HKICC, the Annual General Meeting (AGM) will be held on April 24th at the Hong Kong Football Club. Both HKICC members as well as non-members are cordially invited to this meeting.
Why is this event so important and rather special this year?
As usual, HKICC members will elect its directors and management committee members for the new term starting on May 01, 2008. But we have more in store for you.
Keep reading
Charlie Lang
President, HKICC
president@coachinghk.org
| In this issue |
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Top 10 Benefits of Having a Coaching Niche
The Beauty of a Coaching Niche
Avoid the Coaching Niche
Meet our Professional Members: Susie Li
Sponsored Events & Announcements |
| Top 10 Benefits of Having a Coaching Niche |
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Adapted by Carole Lewis from http://www.arhost.co.uk/blog/?p=87
Why should you have a coaching niche? Stephen Van Yoder, in his book 'Get Slightly Famous' points out the following benefits of discovering your niche and branding yourself.
- You differentiate yourself from your competition
- You confer top of mind status to you and your services
- You increase your authority and the credence of your decisions
- You place yourself in a leadership role
- You enhance your prestige
- You attract the right clients and the right opportunities for you
- You earn recognition for yourself and for your services
- You position your focused message in the hearts and minds of your target customers
- You increase your earning potential
- All aspects of your marketing are leveraged
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| The Beauty of a Coaching Niche |
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Adapted by Carole Lewis from: http://ezinearticles.com/?The-Beauty-of-a-Coaching-Niche&id=357429
Financial success in a coaching practice comes down to two primary things -- how successfully you market to one narrow coaching niche or target market, and how you value yourself, time and services. That's not to say that it's not also important that you are a skillful coach and have integrity in your coaching relationships. But these other factors weigh in more heavily with regard to sustained financial success. We'll focus now on niche marketing.
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| Avoid the Coaching Niche |
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Adapted by Carole Lewis from: http://discussionleader.hbsp.com/
One of the first questions I was asked when I started out as a coach was "What's your niche?" The "correct" answer, it seems, was "top team," "high potentials," "leaders," "women," or "board members." But with little experience of coaching any of these clients, I was unable honestly to answer that question.
Seven years on, I am still unable to answer this question.
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| Meet our Professional Members: Susie Li |
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Principal, Coach House International
Tell us about your journey toward becoming a coach.
I started wondering about my life purpose 2 years after I started working. Then, one day, I saw at a previous boss' desk some promotional training materials in time management and stress management. I realized that I like learning and don't mind training. When I left that company, my bosses gave me a book written by a career counselor. Some years later, I obtained a Master 's degree in Training and Human Resource Management.
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| Sponsored Events & Announcements |
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Spiritual coaching and therapy
How would you like to wake up to a new consciousness as a free individual, living from your inner centre without fear, guilt or remorse, without attachments and demands, expectations and recriminations, or compromises and adjustments?
Ambu, from the Osho Meditation Resort in Pune, India is visiting Hong Kong in April. Her field of Spiritual Therapy combines the ancient wisdom of the East and the science of the West to create a stage for individual and global transformation. Ambu's work is committed to you coming back to your natural state of health, harmony and well being.
To read more about Ambu's Hong Kong events click here
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Coaching-in-Action Workshops
Are you interested in a powerful methodology that will enable you to:
- Develop a high level of Coaching expertise?
- Learn a truly professional approach to Coaching?
- Engage in genuine self-transformation?
Active Communication is proud to introduce Hong Kong's coaching community to Ontological Coaching via the "Coaching in Action" workshop series. Ontological Coaching specialises in coaching to our Way of Being, the deep-seated perceptions and attitudes that drive our behaviour and communication.
Based on an advanced practical understanding of the power of language, moods and conversations, this is the new knowledge for genuine individual and organisational transformation.
Find workshop details hereor contact coaching@activecommunication.net |
Develop Yourself as a Professional Coach
A 90 hours intensive program - now in Hong Kong also!
"This course is very different from the other coaching courses that I have attended. The skills learned from the program are very solid and practical. The program is inspiring and very useful"
Principal consultant, Bethel International
Who should attend?
You are an executive working in HR or any other department and want to become a part- time or full-time internal corporate coach. Or you are a consultant who wants to become a successful external executive coach, or you are coaching already.
Read more about this unique program: http://www.progressu.com.hk/events/events-for-leaders.htm |
Become a Certified NLP Practitioner with Inspired Change
Would you like to take your coaching skills to a whole new level and get amazing results with your clients and your career? Neuro-Linguistic Programming is one of the fastest growing, internationally recognised models for creating success, and an invaluable part of every coach's toolkit.
Register for your NLP Practitioner Certification today and you will receive your comprehensive pre-study material to start training straight away.
When you complete the pre-study and 7 days' live training, you will be masterful in powerful NLP and Time Line TherapyTM techniques.
Click here for more information |
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| OUR FANTASTIC SPONSORS |
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Dear Readers,
Do you specialize in a particular client type, or have a niche for marketing your coaching services? There is no shortage of opinions on this controversial topic, which is why I'm featuring 2 articles - one for niche marketing and one against it - plus the Top 10 benefits of targeting a specific market.
Please share the wealth of your knowledge and expertise with our readership by contributing a Top 10 Tips list! The first person to submit a "Top 10 Ways to Get a >90% Referral Rate" list is guaranteed placement in next month's newsletter.
I look forward to seeing many of you at the Annual General Meeting, to be held Thursday, April 24, at the Hong Kong Football Club.
Till then, happy marketing!
Michelle Gabbe
Editor, HKICC
PROFESSIONAL DEVELOPMENT EVENT
WHAT: How Coaching Works: 3 Years of Data from the Institute of Executive Coaching
WHEN: 24 April (Thurs) 7-7:45pm; AGM to follow at 8pm
WHERE: Hong Kong Football Club, 3 Sports Road, Happy Valley
PRESENTER: Dr. Hilary Armstrong, Master Coach
Click here for more information |
Please note: To submit an article or advertisement with content text over 100 words in length, please provide the Editor with a short introductory piece (under 100 words) together with the full article or event flyer. Photos should be provided in JPEG format. Deadline for submissions is 5:30pm on the 3rd of each month. Please note that, since August 2006 and for members only, we offer one free ad per issue; thereafter members pay HK$150 per ad per issue. For non-members, there will be a new low charge of HK$250 per ad per issue. For more details and conditions, please contact the Editor at editor@coaching hk.org directly.
NEW Articles from the HKICC coach-authored South China Morning Post 'Signposts' article series
Click here to read |
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