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HKICC Newsletter

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 HKCC Monthly Bulletin .  
May 10, 2003 
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Dear Coaches,

All the challenges in Hong Kong these days are spurring us into action as we take the opportunity to show how coaching can make a real difference to people's lives. I hope that some of our upcoming initiatives (that you will find out more about in this newsletter) will entice you to get more involved.

Free Coaching Offer

Already many of you have volunteered to give one or two months of free coaching to people who are affected by the SARS outbreak. I'm very excited to be able to offer something so useful to the public, and at the same time to spread the word about how effective coaching can be during times of change. For more info, please see featured article on "Does Sars Have an Impact On Your Life?" Consider offering your services to make a real difference when so many people really need support.

Angela Spaxman
President

In this issue...
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  • Does SARS have an impact on your life?
  • Upcoming HKCC Activities
  • Exploring the Hidden Job Market
  • Monthly Member Profile
  • Events of Interest

  • Upcoming HKCC Activities
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    Please mark your calendars!

    Saturday Afternoon Coaching Sampler

    Mark your diaries for another Saturday afternoon coaching sampler featuring 5 different coaches demonstrating different coaching styles and topics on June 14, 2003. Details coming soon. To get involved, please contact Trish Meecham, Secretary at secretary@coachinghk.org.

    Professional Development Meetings

    Every fourth Wednesday evening at 6:30pm, you can find members of the coaching community sharing coaching skills and experiences. Why not mark your diary for the rest of the year? Remember, these meetings are free for members. Our next meeting is on May 28, 2003. To offer yourself as a speaker, coach or facilitator, please contact Ivy Ning, VP Professional Development at profdevelopment@coachinghk.org.

    Behind the Scenes

    If you would like to be the first to know about HKCC's plans, you are welcome to join the R&D team. You will receive a variety of emails asking for feedback on developing ideas and you are welcome to respond or stay as a silent observer. To get involved, simply send an email with HKCC R&D in the subject line to R&D@coachinghk.org. Our Executive Committee meetings are held every second Wednesday of the month and we welcome members to attend. Please email or call Angela on 2918-0785 for more details.

    More about upcoming HKCC Activities... »

    Exploring the Hidden Job Market
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    by Jeff Hasenfratz

    Since the handover, Hong Kong has experienced one challenge after another - an economic downturn, the bird flu, an even sharper (and continuing) economic downturn, and now SARS. The resulting stress to the city's residents has created an ever-greater need for coaching.

    When we think of the current economic situation, it is hard to miss the fact that large numbers of people in Hong Kong have lost their jobs. Others are fearful that they may be next. In this context, whether or not you consider yourself a career coach, you may be called upon to provide coaching support.

    Presumably, you would feel comfortable basing your approach on the strategic, individual-centered method made famous by Richard N. Bolles in his book "What Color is Your Parachute." This method involves acquiring a deep knowledge of oneself and of targeted opportunities, then using the right tools and techniques to address those opportunities. In short, you would encourage your clients to be proactive (rather than reactive, simply looking at job ads, for example) and you would help them deal with the emotional ups and downs of the search process.

    Even the most diligent job seekers (and best coaches!), however, can miss a potentially fruitful area of exploration. This area is the "hidden job market" or HJM. By HJM I do not refer to those positions which have not been advertised, but rather to those which have not yet been created. It is these latter roles which can provide the biggest payoff for the job seeker who has clearly identified a target role, shown why s/he is interested in and qualified for it, and brings the requisite enthusiasm.

    By preparing oneself well, targeting the right level of the organization, and not focusing the search solely on existing roles, the job seeker moves to a higher, more strategic level. Rather than trying to convince the potential employer that s/he can fit into an existing role, the job seeker is engaging in a discussion about how a new role might be tailored to the individual. In effect, the job seeker has eliminated competition for the role and is fashioning a situation in which he/she can best succeed.

    As coaches, we obviously want our clients to lead more fulfilling lives. For the client in career transition, a job search which includes consideration of the HJM will increase the probability of acquiring a more fulfilling role.

    JEFF HASENFRATZ is Managing Director of MINDSIGHT, a career management services consultancy offering talent retention, career and executive coaching, and outplacement services in Asia. He is a qualified executive coach and a Mandarin-speaker.

    Email Jeff... »

    Monthly Member Profile
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    Charlie Lang

    In every issue, we feature a profile on our members. For the May issue, please find out about Charlie Lang, Executive Coach and our HKCC Webmaster.

    "Executive coach? How did you get that idea?" - This is a question Charlie Lang has often been asked ever since he decided to work as a Hong Kong-based professional coach of executives.

    Charlie has over 11 years of experience in significant leadership positions such as Director of International Sales, Managing Director of three international subsidiaries and Vice President of Sales and Marketing in Asia. At the beginning of 2002, Charlie read a newspaper article on coaching in Hong Kong. As he was already considering different alternatives on how to give his professional development a new direction, he immediately knew that coaching was a path he wanted to pursue. What followed was an intensive Corporate Coach Training Program with Singapore-based CoachHouse Asia, which provided him with the necessary skills and tools to be an effective and efficient coach for executives. The subsequent start-up of his company Progress-U Ltd. in autumn of 2002 was the next logical step to make his dream come true.

    In his coaching practice, he concentrates on leadership development, organisational change, career development and transition, outplacement and life- work-balance issues. "My clients enjoy working with me because through my coaching, they achieve what they REALLY want in life faster, and eventually accomplish much more than that." His work's mission is supported by the core values of honesty, confidentiality, reliability, integrity and interdependence.

    According to Charlie, choosing coaching as his profession is the best idea he ever had in his life.

    You can reach Charlie Lang, Progress-U Ltd. at 9199-2019 or progressu@netvigator.com.

    Read about Progress-U Ltd... »

    Events of Interest
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    Upcoming events/programs you might be interested in....

    To list your event, please email Cecilia at communications@coachinghk.org. Please keep your listing to 100 words or less. This newsletter is distributed on the 10th of each month and deadlines for submissions is the 3rd of each month. Listings are on a first come first served basis as we only have limited space per newsletter.

    1. CE RESULTS FOUNDATION - Join us at breakfast to find out about how being a part of a group of highly influential & top business minds will enable you to reach new heights in your life. Attend this breakfast briefing with Roger Hamilton at 8.30am on Tuesday, May 13, 2003 at The Marriott Hotel Bar Lounge. RSVP to Pia at 8200-8224 or e-mail: pia@resultsfoundation.com
    2. Avatar is a course based upon the simple concept that your beliefs will cause you to create or attract the experiences you are having. When you change what you believe, you also change your life. It is an experiential nine day course, of how to create the reality you prefer. More information can be found at the Avatar website.

      The next course date will be from May 31 to June 8, 2003. If you're interested, please call Kannie Lee at 9194-6168 or Josephine Liu at 9026-1618.

    3. Life Styling! Workshop: Discover Balance and Create Fulfilment.

      Ever felt there is more to life, or that life is not exactly as you would like it? Learn practical techniques to help you gain clarity and facilitate change. 9:00am to 1:00pm - May 31, 2003 at the Hong Kong Football Club. HK$750. Email Carol at c_a_gibb@yahoo.com.au or call 9771 4961 or Trish at trishmhk@yahoo.com.hk / 9381 0698 for further information.

    *****

    This newsletter is designed and edited by Cecilia Yeung of SpringBoard Resources Ltd. Many thanks to Jeff Hasenfratz for his assistance with the May newsletter and to all the contributors.

    If you have any feedback about the newsletter, please write to let us know. We endeavor to continuously improve the presentation and content of this medium. To submit coaching tips, articles, profiles and other relevant information or to list your event, please send email to Cecilia.

    Send email to Cecilia... »

    Does SARS have an impact on your life?


    SARS is changing our lives. Analysts at the Economist wrote that the SARS outbreak brings greater impact on the global economy than the war in Iraq. How is your life being affected? How will you recover, cope or plan for SARS staying in our community?

    Air your thoughts; talk to a coach.

    Professional coaches from the Hong Kong Coaching Community are volunteering their time to listen and give feedback on anything that's on your mind.

    SARS, or no SARS, everyone can be heard.

    Please click here for full details of coaches who are volunteering their time to contribute to this initiative.

    To contribute one or two months of free coaching, please send your contacts and a description of your services to Charlie Lang at webmaster@coachinghk.org

    *****

    Monthly Coaching Tips

    Coaching Tip for Coaches: Share Resources Generously!
    By Lee R.K. Scott

    We've all heard the ancient dictum that "It is better to give than to receive," and few would argue with that sentiment. However, we don't always apply this principle as well as we might. A recent management book with the curious title, "Love is the Killer App" argues that success in today's "information age" will come to those who share most openly and generously introductions to their networks of contacts, their favorite books and research resources, etc. If you freely share the best resources you can find with your clients and prospective clients, you will increase - not diminish - your value to them, as they will appreciate both your value as a font of information, and your generosity of spirit. In keeping with this advice, I'd like to share with you one of the best places to get lots of useful information and further tips on coaching. Please go to the Coachville website - I urge you to check it out (if you haven't already), and wish you happy reading!

    *****

    Marketing Tip for Coaches: Create and Use a Great USP!
    by Lee R.K. Scott

    Why should any prospective client choose you as their coach? In marketing circles, the thing that separates YOUR coaching service from all the other competitors out there in the marketplace is called your USP, or "Unique Selling Proposition". It's worth spending time and effort to make sure your USP works for you. Otherwise, you will be just another face in the crowd of coaches, and it's easy to get lost in a crowd!

    Keep the following points in mind when developing and using your USP:

    1. It must clearly differentiate your business from the competition: the more dramatic the difference, the better.

    2. The benefit contained in your USP must address a real, perceived need of the client: the more important that need is to your prospective client, the better.

    3. It must be clearly and succinctly worded so it can be understood quickly and easily: the benefit must be obvious.

    4. It must be consistently true for your business: if you can't live up to your USP, you will lose credibility in the eyes of the client.

    5. Emphasize your USP in all your communications: put it on your name cards, brochures, etc. and in your advertisements, and work it into your sales calls and conversations. People remember things that are repeated!

    The harder you work on identifying your strongest possible USP, and more you put it to work after you've got it, the better it will work for you!

    For a free, full-length article on how to get the most out of your USP, send an email to Lee at protrainer@net vigator.com

    *****

    Executive Committee Members:

    Angela Spaxman, President
    Ivy Ning, VP Personal Development
    Vivien Pau, VP Marketing
    Hans Kunz, VP Membership
    Cecilia Yeung, VP Communications
    Trish Meecham, Secretary
    Gene Cheng, Treasurer
    Charlie Lang, Webmaster

    Please feel free to send us an email anytime!

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