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Message
from the
President
Dear HKICC Friends,
The most important event of the year for
HKICC, the Annual General Meeting (AGM) will
be held on April 24th at the Hong Kong
Football Club. Both HKICC members as
well as non-members are cordially invited to
this meeting.
Why is this event so important and rather
special this year?
As usual, HKICC members will elect its
directors and management committee members
for the new term starting on May 01, 2008.
But we have more in store for you.
Keep
reading
Charlie Lang
President, HKICC
president@coachinghk.org
| Top 10 Benefits of Having a Coaching Niche |
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Adapted by Carole Lewis from http://www.arhost.co.uk/blog/?p=87
Why should you have a coaching niche?
Stephen Van Yoder, in his book 'Get Slightly
Famous' points out the following benefits of
discovering your niche and branding
yourself.
- You differentiate yourself from your competition
- You confer top of mind status
to you and your services
- You increase your authority and the credence
of your decisions
- You place yourself in a
leadership role
- You enhance your prestige
- You attract the right clients
and the right opportunities for you
- You earn recognition for
yourself and for your services
- You position your focused
message in the hearts and minds of your
target customers
- You increase your earning
potential
- All aspects of your marketing
are leveraged
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| The Beauty of a Coaching Niche |
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Adapted by Carole Lewis from: http://ezinearticles.com/?The-Beauty-of-a-Coaching-Niche&id=357429
Financial success in a coaching practice
comes down to two primary things -- how
successfully you market to one narrow
coaching niche or target market, and how you
value yourself, time and services. That's not
to say that it's not also important that you
are a skillful coach and have integrity in
your coaching relationships. But these other
factors weigh in more heavily with regard to
sustained financial success. We'll focus now
on niche marketing.
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| Avoid the Coaching Niche |
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Adapted by Carole Lewis from: http://discussionleader.hbsp.com/
One of the first questions I was asked
when I started out as a coach was "What's
your niche?" The "correct" answer,
it seems, was "top team,"
"high potentials,"
"leaders," "women," or
"board members." But with little
experience of coaching any of these clients,
I was unable honestly to answer that
question.
Seven years on, I am still unable to
answer this question.
|
| Meet our Professional Members: Susie Li |
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Principal, Coach House International
Tell us about your journey toward
becoming a coach.
I started wondering about my life purpose
2 years after I started working. Then, one
day, I saw at a previous boss' desk some
promotional training materials in time
management and stress management. I realized
that I like learning and don't mind training.
When I left that company, my bosses gave me
a book written by a career counselor. Some
years later, I obtained a Master 's degree
in Training and Human Resource Management.
|
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Dear Readers,
Do you specialize in a particular client
type, or have a niche for marketing your
coaching services? There is no shortage of
opinions on this controversial topic, which
is why I'm featuring 2 articles - one for
niche marketing and one against it - plus
the Top 10 benefits of targeting a specific
market.
Please share the wealth of your knowledge
and expertise with our readership by
contributing a Top 10 Tips list! The first
person to submit a "Top 10 Ways to Get a
>90% Referral Rate" list is guaranteed
placement in next month's newsletter.
I look forward to seeing many of you at
the Annual General Meeting, to be held
Thursday, April 24, at the Hong Kong Football
Club.
Till then, happy marketing!
Michelle Gabbe
Editor,
HKICC
PROFESSIONAL DEVELOPMENT
EVENT
WHAT: How
Coaching Works: 3 Years of Data from the
Institute of Executive
Coaching
WHEN: 24 April
(Thurs) 7-7:45pm; AGM to follow at 8pm
WHERE: Hong Kong
Football Club, 3 Sports Road, Happy Valley
PRESENTER: Dr. Hilary Armstrong, Master Coach
Click
here for more information |
Please
note: To submit an article or
advertisement with content text over 100
words in length, please provide the Editor
with a short introductory piece (under 100
words) together with the full article or
event flyer. Photos should be provided in
JPEG format. Deadline for submissions is
5:30pm on the 3rd of each month. Please note
that, since August 2006 and for members
only, we offer one free ad per issue;
thereafter members pay HK$150 per ad per
issue. For non-members, there will be a new
low charge of HK$250 per ad per issue. For
more details and conditions, please contact
the Editor at editor@coaching
hk.org directly.
NEW Articles from the HKICC
coach-authored South China Morning Post
'Signposts' article series
Click
here to read
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